EZSolution, a design and marketing agency in Lancaster, PA, adds three more AdWords certified team members to their marketing department as they serve AdWords clients as a Google partner.
Lancaster, PA, September 1, 2015 (Newswire.com) - EZSolution now has a total of four Google AdWords Certified team members. Joshua Hurst, Kate Wolf, and Michael Juba are now all certified and able to help their clients with optimizing their pay-per-click (PPC) marketing campaigns to increase efficiency, awareness, spend and profitability.
The team is led by Matthew Boaman, who is already AdWords certified and heads the SEO department as well as being the VP of Product Development.
Since EZSolution became a Google Partner in 2014, we've had the opportunity use AdWords to help clients grow their businesses. This expands the capabilities and level of service we can provide to our clients in order to make informed decisions about their paid marketing spend with Google.
Matt Boaman, VP of Product Development
The SEO and PPC team at EZSolution now has someone on staff for all of the Google certifications including Display Advertising, Search Advertising, Mobile Advertising, Video Ads, and Shopping Ads.
Already offering web design, organic SEO, as well as content and print marketing among other services, the EZSolution team can now offer display ads on other websites that your target customers visit. In addition to PPC marketing for search, you can also choose specific sites to display ads to gain new website traffic, or remarket to existing website visitors that have already been to your site.
Mobile advertising is becoming more and more important with the rise and use of mobile apps. Displaying ads on YouTube videos is a great way to specifically target your customer and demographics as well. Shopping ads are great for e-commerce clients that want to display their products at the top of search results.
EZSolution can also help to implement call tracking so that you know when your leads are coming from your AdWords campaigns. They can also help to implement other ad extensions that help to make your ads stand out and get a higher clickthrough rate. Also, the EZSolution team is continuously trying to improve PPC ads quality scores, which allow you to spend less money but essentially rank higher than others for the same ad.
If you are looking to get started with AdWords, or just want a consultation for your ad campaigns, seeking a Google trusted partner with a team of AdWords certified members is the best place to start.
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